Where possible, the trademark holder may authorize in advance the material to be produced or used by the influencer. If an influencer creates living material, more thought is needed with standards. As a brand, it can sometimes be difficult to know how much an influencer should be paid. Fortunately, you can ask the influencer for his media kit, where he usually has this information, but you can also use an influential marketing platform to analyze this measurement in advance. In this way, brands can get an idea of their budget share that should stay on that part. Home | News, Events and Insights | The contracts of influencers on social networks – what you need to think about (add the brand name) wants to work with (add the name of the influencer) in an influence campaign called (add the name of the campaign). The campaign is mainly set for (add campaign details). It is important that the brand holder and the influencer have a contract established that meets the specific agreement rather than agreeing to conditions through direct messages. Our IP team has experience in creating and verifying social media influencer contracts and agency influencer contracts on social media. allow the brand to bring delivery components online on digital media channels outside the influencer`s control during the content usage period. To avoid doubts, digital media channels include websites, social networks, but are not limited to that; A trademark holder may require the influencer to ensure that he or she does not violate advertising rules and imposes requirements such as the use of hashtags, including #ad or #spon.
The crucial point is that an announcement must obviously be identifiable as such. One of the most important parts of the treaty. In this case, a brand should reveal compensation for the money or product, which is organized because of cooperation. Some influential marketing campaigns send products instead of paying for them. In this case, the value of the product should be indicated in the contract. Is the influencer the most appropriate representative of the brand? Just look at their number of subscribers (subscribers can be purchased) and confirm if they are an appropriate fit for your brand.